The best defence against a bad guy with money is a good guy with money

There will come a day when the complaining about how the World isn't what it is will end,
And we will be able to talk about the wonder of a World that can be,
Rather than the World that is not of our remaking.

"THE Media" is no longer a 'cognitive endeavour',
And 'affect' is kindled in the reader, not actually owned by the Media.
The ultimate challenge the "New Media" faces is a conative one.
And already some have 'enterprised' first mover advantage.