hellllppp..! STUCK IN A SITUATION.

Simply tell him that he is sweet and he seems wonderful, but tell him there isn't love or attraction there and you're sorry.

Best to tell the truth, always.

do you mean you're not physically attracted but you like his personality? sounds like me when i met my current bf...he was just great to be around but i couldnt picture myself kissing him...like the thought was disgusting. then, after about a month i'd gotten to know him pretty well and he just became more and more attractive to me...dunno, maybe thats just me.

go with your instincts and above all, DONT LIE to him or yourself.